Marketing Basics

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How to Use Audience Targeting for Your Alcohol Brand

Audience targeting is a tactic that allows you to identify and tailor your marketing efforts towards a specific demographic. This can be beneficial for craft alcohol makers, as it gives the drinker a perceived sense of exclusivity. Learn more about the advantages of using it for your business!

Marketing BasicsSocial Media
4 Tips for Influencer Marketing Campaigns in 2022

4 Tips for Influencer Marketing Campaigns in 2022

Influencer marketing campaigns are a valuable tool for widening the scope of your brand visibility. But you must choose wisely when picking influencers for your company, as disappointing results can hurt even the best branding efforts. By following these tips, you will be able to put together an effective campaign and see the results that you desire.

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Free Resources

We're big believers in teaching you how to fish when it comes to marketing your brand, so yay! Freebies from our Craft Alcohol Marketing Bootcamp:

  • Marketing planning & budgeting
  • Hashtag Mini-Course
  • Digital Acronym Cheat Sheet
  • Social Media Scheduling Guide
  • and more…

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