Craft Alcohol
Marketing Services

Marketing Support To Help Your
Brand Thrive

The Crafty Cask is here as your marketing support team! With creative marketing solutions and select project based alcohol marketing services we rightsize our offerings to fit the needs of brand new and established craft alcohol brands.  

Founder Suzanne on video set at Refind
Suzanne on set with Re:Find Handcrafted Spirits

Book a Free 30 Minute Marketing Support Call

Grab 30 minutes with Suzanne directly to talk about your marketing ideas, frustrations, or needs to get real-time support. You can also use this time to learn more about our marketing consultations and services, listed below. We get it – sometimes it’s nice to talk to a human instead of interacting between screens. We agree, and we’d love to chat!

Consumer Connection

Get your Brand Featured in our Virtual Tasting Experiences

Virtual events are the new marketing strategy that every craft alcohol maker should be using. Our unique Virtual Tasting Experiences provide featured makers an opportunity to:

Megaphone

Reach a Broader Audience

Your customers are everywhere. Virtual experiences bring your brand to your customers, no matter where they are.

Couple drinking wine together

Boost Customer Engagement

People buy from people they trust. Build relationships with your ideal consumers all over the country.

Credit card being held forward

Drive Online

Sales

See sales results before, during, and long after your event is over. Average of 78 clicks to buy and 10 bottles sold per event.

All of our Consumer Connection Events Include:

l
Email & Social Media Promotion Templates
Featured Products on The Crafty Cask Shop
Professional & Engaging Event Hosting
10% Off TCC Services & Marketing Courses*
Woman pouring cocktail

Touring the Cocktail

Shaking, Stirring, and Celebrating your Brand
$1,500

Highly popular and interactive, time is allocated between sharing the maker story and a mixology class led by The Cocktail Collection and The Crafty Cask. These events are focused on one brand only to feature a greater portfolio of products to discuss during the event and drive purchase. Maker attendance encouraged, but not required for this offering.

In addition to our core benefits, you’ll receive:

75k email + 30K social media promotion reach
in partnership with the Center for Culinary Culture

Event focused solely on your brand

Cocktail & maker feature
on The Crafty Cask website and social media platforms

Event design input from the maker

View core benefits
  • Email & Social Media Promotion Templates
  • Featured Products on The Crafty Cask Shop
  • Professional & Engaging Event Hosting
  • 10% Off TCC Services & Marketing Courses*
Portrait One Eight Distillery maker holding glass of whiskey

Meet the Maker

Sharing our Authentic Enthusiasm for You & Your Brand
$1,200

These events are focused on one brand only to feature a greater portfolio of products to discuss during the event and drive purchase. Time is focused on the maker story, photos or live tours, and tasting the product(s) while engaging with an audience of new and loyal consumers.

In addition to our core benefits, you’ll receive:

75k email + 30K social media promotion reach
in partnership with the Center for Culinary Culture

Event focused solely on your brand

Maker feature article

Event design input from the maker

View core benefits
  • Email & Social Media Promotion Templates
  • Featured Products on The Crafty Cask Shop
  • Professional & Engaging Event Hosting
  • 10% Off TCC Services & Marketing Courses*

Shared Meet the Maker or Themed Event

Featuring your brand as we edu-tain on a craft alcohol topic
$650

Focused on two to three selections from each brands’ portfolio and centered around a theme, craft alcohol category or style. These events ensure brands with budget constraints can benefit from our popular Meet the Maker opportunity. Each of the 2-3 brands will get 15-20 minutes of dedicated time to share their brand’s story and tasting notes alongside their hosts. These can be highly successful when done alongside your personal Maker friends or other local craft makers. So, we are always thrilled to make that happen if you have suggestions.

In addition to our core benefits, you’ll receive:

75k email + 30K social media promotion reach
in partnership with the Center for Culinary Culture

Event feature highlighting makers

View core benefits
  • Email & Social Media Promotion Templates
  • Featured Products on The Crafty Cask Shop
  • Professional & Engaging Event Hosting
  • 10% Off TCC Services & Marketing Courses*

Mini Shared Meet the Maker & Event Sponsorship

Get your brand in front of our audience with minimal investment
$250—450

Exactly the same as our Shared Meet the Maker, to the left, except there is no involvement from the Center for Culinary Culture/Cocktail Collection leading to a smaller promotional reach and more intimate gathering of craft alcohol enthusiasts.

Brand sponsorship of The Crafty Cask’s public virtual tastings and mixology classes, with maker attendance not required, is also an option.

In addition to our core benefits, you’ll receive:

15k email and social media promotion reach
PLUS reach of other featured makers’ promotions

Event feature highlighting makers

View core benefits
  • Email & Social Media Promotion Templates
  • Featured Products on The Crafty Cask Shop
  • Professional & Engaging Event Hosting
  • 10% Off TCC Services & Marketing Courses*
Meet Your Hosts
Suzanne Henricksen

Founder of The Crafty Cask and Craft Alcohol Marketing Bootcamp

Passionate about all things craft alcohol, I founded The Crafty Cask to celebrate and support craft alcohol makers while helping expand the enjoyment of craft alcohol enthusiasts. At my core, I’m an explorer. I live life with the sole purpose of feeding my curiosity and discovering new experiences, mostly through travel, food, and alcohol. I am obsessed with trying everything, learning, hearing stories, meeting people, and sharing what I find and enjoy with others…which we do best during our virtual and in person events.

Evan Rothrock

Sommelier, Certified Cider Professional, and Bespoke Wine Tour Guide

Having spent 9 years bringing craft alcohol enthusiasts, like you, to wineries, distilleries, cider houses, and breweries I have a deep appreciation and love for craft alcohol and the people behind each sip. As a sommelier and certified cider professional, I have deep knowledge that I am passionate about sharing with others in a way that is approachable, engaging, and fun. Suzanne and I love helping people find new types of alcohol, as well as new brands of alcohol they already enjoy through our virtual and in person events.

 

What can I expect in terms of results?

While we can’t guarantee results since there are too many variables out of our control, here are some stats to consider. 

  • Brand building email reach of 3k – 75k culinary & drinks enthusiasts, depending on option chosen
  • Brand building social media reach of 15k-  25k culinary & drinks enthusiasts 
  • Average watch/engagement time of 72 minutes
  • Average guest size of 25 people
  • Average of 78 clicks to buy 
  • Average of 10 bottles per event (with some events selling over 3 cases each)

Additional benefits are: 

  • Leverage a 3rd party to spread the word about your brand in a non-salesy or self-promotional way
  • Engage your existing consumers & acquire new mailing list members
  • Take one thing off your list so you can focus on other priorities
  • Test and learn virtual tasting experiences
Can we provide an incentive to purchase?

Yes, and in fact we strongly recommend it. It can be as simple as extending your club pricing or a special discount or free shipping. We also suggest creating a Crafty Cask Virtual Tasting Set on your order page to make it easy for guests to confidently buy the exact products we’re featuring with minimal thought or effort.

 

Can you host virtual events for my club members or guests alone?

Of course! This is a great way to engage your existing audience and get them to crack into that recent club shipment faster or ask them to buy a special tasting pack to join in on the event.

We take care of all of the event details so all you have to do is show up and have fun. Keep in mind that your promotions will have to work extra hard to generate attendees since these are just for your existing audience.

Contact us directly if you would like to pursue this option.

 

Will these continue after the pandemic is over?

Definitely! There is big, on-going opportunity for virtual tastings and this should definitely be a permanent tool in your marketing toolbox. They help makers reach more consumers more often, minimize the effects of seasonality and rising travel costs, and drive incremental online sales.

While also helping consumers get exposure to amazing craft alcohol in a more economical, effortless way, from the comfort of their home with the added benefit (over in-person visits) of guaranteed access to the actual maker.

 

All qualities that I appreciate

I know firsthand how much prep work, time and energy Suzanne and Evan put into these virtual tastings. They are proactive, organized, reliable, data-driven, and attentive to details. All qualities that I appreciate, and make me feel that they’ve got my back.

– Erstwhile Mezcal

You guys are doing a great thing

You guys are doing the greatest thing you could do right now…we’re learning in a new environment how we control our message. And our message is supposed to be about our fans. Keep educating people. Help me send the message about what we do, and who we are, and why we’re special. You guys are doing a great thing…thank you.

– Bear Republic Brewing Co.

Craft Alcohol Marketing Consultation

Feel confident in your brand’s future

We appreciate how hard craft alcohol makers work and know it’s not easy to manage a business, brand, and make delicious booze all on your own! With our consultations we lend our expertise to dive deep into your current marketing strategies and determine where there’s room to improve and become more efficient so that you can maximize your marketing results and ROI.

Brand Consultation

We’ll dive into all existing details of your brand, including your brand story, voice, and target consumer work. We’ll then provide a candid assessment of what’s working and where there is room to improve so you can more effectively get the attention of those who will truly appreciate your brand, with a plan that is easy to understand and manage.

Content Strategy Consultation

Our team will evaluate your current content and help you prioritize what will help you drive meaningful results from every piece of content you spend your precious time creating. We’ll then recommend a plan to develop and execute your new content strategy with your resources, priority communication channels, and unique goals in mind.

Social Media Strategy

Social media can be incredibly effective when done right. Our team will assess your current approach to social media and then make recommendations designed to boost your online reach, engagement, and results. Together we’ll outline the foundation of a plan that is easy to stick to and simplifies your social media management to minimize waste and maximize wins.

Marketing Agency Evaluation

Once you’re ready to outsource any of your marketing efforts, it’s important to choose an agency that will understand and mesh with your brand, but more importantly one that will focus on the work and results you really need. Together we’ll scope the agency project, determine KPIs, identify agencies to consider, evaluate your options, and provide input based on our 20+ years of marketing expertise. Let’s ensure the agency you choose is the best choice for your brand and goals.

Uptick in customer involvement

She has a very clear understanding of what our customers need from us is so very helpful in making marketing decisions and helping execute in our voice. Since The Crafty Cask has come on board to facilitate our DTC outreach this year, we’ve seen a serious uptick in our customer involvement and requests of where to find our product. Couldn’t recommend Suzanne and The Crafty Cask more.

– Charbay Distillery

I highly recommend

Suzanne is a true story teller; her voice shines through in her work, while still being able to capture the story behind the different brands she works with. She has a true attention to detail that is hard to find in the fast-moving age of technology. If you are a craft alcohol producer, I would highly recommend working with Suzanne and the entire Crafty Cask team to have your unique story crafted and put out for the world to see.

– Silver Tree Beer & Spirits

Craft Alcohol Marketing Solutions

Marketing Solutions for Craft Makers

While our first priority is always to teach you how to be a better marketer yourself, we offer select project based craft alcohol marketing services and are happy to discuss any custom projects.

Marketing Kickstart Sessions

When you’re first getting started, marketing can feel overwhelming. Our kickstart session provides you with upfront education and guidance, training documents, a plan, and motivation to get started. Consider this your marketing springboard to get your brand started off strong.

Highly recommended a minimum of 6 months prior to your first product launch.

Brand Video Production

Video is the best way to bring your story to life and grab consumer attention. We have a full production team that specializes in craft alcohol to help do just that. From story strategy to production to editing to distribution, we’ll make sure your brand shines.

Cocktail videos hosted by our mixologists, full brand sizzle reels, in-depth story series, snippet videos, and more…

Brand Ambassadorship

Today’s consumer trusts word of mouth over direct-from-brand messages. Let The Crafty Cask represent your brand and share your story with our audience of over 15,000 craft alcohol enthusiasts to drive awareness, engagement, and sales. We carefully choose which brands we stand behind and only partner with brands we truly enjoy and are excited to promote.
Options include video testimonials, social media posts/giveaways, article and video features, event tasting features, and more.

Custom Marketing Projects

No two craft makers are the same and neither are our marketing solutions. Whatever your marketing needs are, big or small, we are here to help you succeed. Where most full-service marketing agencies only take on large, big budget projects we’re always happy to fill the gaps and pull together a proposal that fits your goals and your budget.
Newsletters, social media management, other content related projects, event hosting, and more.

Book a free 30 minute marketing support call

Grab 30 minutes with Suzanne directly to talk about your marketing ideas, frustrations, or needs to get real-time support. You can also use this time to learn more about our marketing consultations and services, listed below. We get it – sometimes it’s nice to talk to a human instead of interacting between screens. We agree, and we’d love to chat!

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