Marketing Support To Help Your
Brand Thrive
The Crafty Cask is here as your marketing support team! With creative marketing solutions and select project-based craft alcohol marketing services, we right size our offerings to fit the needs of brand new and established craft alcohol brands.
Book a Free 30 Minute Marketing Support Call
Grab 30 minutes with Suzanne directly to talk about your marketing ideas, frustrations, or needs to get real-time support. You can also use this time to learn more about our marketing consultations and services, listed below. We get it – sometimes it’s nice to talk to a human instead of interacting between screens. We agree, and we’d love to chat!
Craft Alcohol Marketing Consultation
Feel confident in your brand’s future
We appreciate how hard craft alcohol makers work and know it’s not easy to manage a business, brand, and make delicious booze all on your own! With our consultations we lend our expertise to dive deep into your current marketing strategies. We provide craft alcohol marketing services by determining where there’s room to improve and how you can become more efficient to maximize your marketing results and ROI.
Social Media Audit
Social media can be incredibly effective when done right. Our team will assess your current approach to social media and then make recommendations designed to boost your online reach, engagement, and results. This will set you up to plan your own content strategy or we can outline the foundation of a plan that is easy to stick to and simplifies your social media management to minimize waste and maximize wins.
Content Strategy Consultation
Our craft alcohol marketing services include an evaluation of your current content and help prioritizing what will help you drive meaningful results from every piece of content you spend your precious time creating. We’ll then recommend a plan to develop and execute a content strategy with your resources, priority communication channels, and unique goals in mind.
Brand Consultation
We’ll dive into all existing details of your brand, including your brand story, voice, and target consumer work. We’ll then provide a candid assessment of what’s working and where there is room to improve so you can more effectively get the attention of those who will truly appreciate your brand, with a plan that is easy to understand and execute.
Marketing Agency Evaluation
If you’re thinking about outsourcing any of your marketing efforts, it’s important to choose an agency that will mesh with your brand while focusing on the work and results you really need. Together we’ll scope the agency project, determine KPIs, evaluate your options, and provide input based on our 20+ years of marketing expertise. Let’s ensure the agency you choose is the best choice for your brand and goals.
A Sampling of Our Clients & Partners
Uptick in customer involvement
She has a very clear understanding of what our customers need from us, so it’s very helpful in making marketing decisions and helping execute in our voice. Since The Crafty Cask has come on board to facilitate DTC outreach through newsletter and social media management, we’ve seen a serious uptick in our customer involvement and requests of where to find our product. Couldn’t recommend Suzanne and The Crafty Cask more!
– Charbay Distillery
I highly recommend
Suzanne is a true story teller; her voice shines through in her work, while still being able to capture the story behind the different brands she works with. She has a true attention to detail that is hard to find in the fast-moving age of technology.
If you are a craft alcohol producer, I would highly recommend working with Suzanne and the entire Crafty Cask team to have your unique story crafted and put out for the world to see.
– Silver Tree Beer & Spirits
Craft Alcohol Marketing Solutions
Marketing Solutions for Craft Makers
While our first priority is always to teach you how to be a better marketer yourself, we offer select project based craft alcohol marketing services and are happy to discuss any custom projects.
Marketing Kickstart Sessions
When you’re first getting started, marketing can feel overwhelming. Our kickstart session provides you with upfront education and guidance, training documents, a plan, and motivation to get started. Consider this your marketing springboard to get your brand started off strong.
Highly recommended a minimum of 6 months prior to your first product launch.
Brand Video Production
Video is the best way to bring your story to life and grab consumer attention. We have a full production team that specializes in craft alcohol to help do just that. From story strategy to production to editing to distribution, we’ll make sure your brand shines.
Mixologist hosted cocktail videos, in-depth maker stories, sizzle reels, educational videos, virtual tastings, and more…
Influencer Services
Today’s consumer trusts word of mouth over direct-from-brand messages. Let The Crafty Cask represent your brand and share your story with our audience of over 15,000 craft alcohol enthusiasts to drive awareness, engagement, and sales. We carefully choose which brands we stand behind and only partner with brands we truly enjoy and are excited to promote.
Custom Marketing Projects
No two craft makers are the same and neither are our marketing solutions. Whatever your marketing needs are, we are here to help you succeed. Where most marketing agencies only take on large, big budget projects we’re always happy to fill the gaps and pull together a proposal that fits your goals and your budget. We’ve managed newsletters, social media, content creation, events, and more for our happy clients.
We’ve never received as much positive feedback
We had a great response from shareholders and customers alike. In fact, we’ve never received as much positive feedback as we did from these posts. It’s great to go into this change with confidence that we’ve got the support of our backers. I appreciate your fast turnaround and good thinking on this announcement. It really helped us get in front of this story. I’m looking forward to further engagements, as the need arises.
– Copperworks Distilling
It’s been very helpful
The social media audit and then resulting brand story and target consumer work have been very helpful. They have caused us to stop and think and to go way back to 2014 when we decided to start this like what we were looking to do, why we wanted to do it.
So, it’s been very good for us. It’s been very helpful in getting more clear on our brand to improve our marketing results.
– Western Reserve Distillers
Consumer Connection
Get your Brand Featured in our Virtual Tasting Experiences
Virtual events are the new marketing strategy that every craft alcohol maker should be using. Our unique Virtual Tasting Experiences provide featured makers an opportunity to:
Reach a Broader Audience
Your customers are everywhere. Virtual experiences bring your brand to your customers, no matter where they are.
Boost Customer Engagement
People buy from people they trust. Build relationships with your ideal consumers all over the country.
Drive Online
Sales
See sales results before, during, and long after your event is over. Average of 78 clicks to buy and 10 bottles sold per event.
All of our Consumer Connection Events Include:
Email & Social Media Promotion Templates
Featured Products on The Crafty Cask Shop
Professional & Engaging Event Hosting
10% Off TCC Services & Marketing Courses*
Touring the Cocktail
Shaking, Stirring, and Celebrating your Brand
$650
Highly popular and interactive, time is allocated between sharing the maker story and a mixology class led by The Crafty Cask. These events are focused on one brand only to feature a greater portfolio of products to discuss during the event and drive purchase. Maker attendance encouraged, but not required for this offering.
In addition to our core benefits, you’ll receive:
15K email and social media promotional reach
Event focused solely on your brand
Cocktail & Maker feature article
on The Crafty Cask website and social media platforms
Event design input from the maker
View core benefits
- Email & Social Media Promotion Templates
- Featured Products on The Crafty Cask Shop
- Professional & Engaging Event Hosting
- 10% Off TCC Services & Marketing Courses*
Meet the Maker
Sharing our Authentic Enthusiasm for You & Your Brand
$500
These events are focused on one brand only to feature a greater portfolio of products to discuss during the event and drive purchase. Time is focused on the maker story, photos or live tours, and tasting the product(s) while engaging with an audience of new and loyal consumers.
In addition to our core benefits, you’ll receive:
15K email and social media promotional reach
Event focused solely on your brand
Maker feature article
Event design input from the maker
View core benefits
- Email & Social Media Promotion Templates
- Featured Products on The Crafty Cask Shop
- Professional & Engaging Event Hosting
- 10% Off TCC Services & Marketing Courses*
Shared Meet the Maker or Themed Event
Featuring your brand as we edu-tain on a craft alcohol topic
$350
Focused on two to three selections from each brands’ portfolio and centered around a theme, craft alcohol category or style. These events ensure brands with budget constraints can benefit from our popular Meet the Maker opportunity. Each of the 2-3 brands will get 15-20 minutes of dedicated time to share their brand’s story and tasting notes alongside their hosts. These can be highly successful when done alongside your personal Maker friends or other local craft makers. So, we are always thrilled to make that happen if you have suggestions.
In addition to our core benefits, you’ll receive:
15K email and social media promotional reach
plus the reach of your co-featured maker’s audience
Event feature highlighting makers
View core benefits
- Email & Social Media Promotion Templates
- Featured Products on The Crafty Cask Shop
- Professional & Engaging Event Hosting
- 10% Off TCC Services & Marketing Courses*
Frequently Asked Questions
Who are our hosts?
Suzanne Henricksen
Founder of The Crafty Cask and Craft Alcohol Marketing Bootcamp
Passionate about all things craft alcohol, I founded The Crafty Cask to celebrate and support craft alcohol makers while helping expand the enjoyment of craft alcohol enthusiasts. At my core, I’m an explorer. I live life with the sole purpose of feeding my curiosity and discovering new experiences, mostly through travel, food, and alcohol. I am obsessed with trying everything, learning, hearing stories, meeting people, and sharing what I find and enjoy with others…which we do best during our virtual and in person events.
Evan Rothrock
Sommelier, Certified Cider Professional, and Bespoke Wine Tour Guide
Having spent 9 years bringing craft alcohol enthusiasts, like you, to wineries, distilleries, cider houses, and breweries I have a deep appreciation and love for craft alcohol and the people behind each sip. As a sommelier and certified cider professional, I have deep knowledge that I am passionate about sharing with others in a way that is approachable, engaging, and fun. Suzanne and I love helping people find new types of alcohol, as well as new brands of alcohol they already enjoy through our virtual and in person events.
What can I expect in terms of results?
While we can’t guarantee results since there are too many variables out of our control, here are some stats to consider.
- Brand building email reach of 3k – 75k culinary & drinks enthusiasts, depending on option chosen
- Brand building social media reach of 15k- 25k culinary & drinks enthusiasts
- Average watch/engagement time of 72 minutes
- Average guest size of 25 people
- Average of 78 clicks to buy
- Average of 10 bottles per event (with some events selling over 3 cases each)
Additional benefits are:
- Leverage a 3rd party to spread the word about your brand in a non-salesy or self-promotional way
- Engage your existing consumers & acquire new mailing list members
- Take one thing off your list so you can focus on other priorities
- Test and learn virtual tasting experiences
Can we provide an incentive to purchase?
Yes, and in fact we strongly recommend it. It can be as simple as extending your club pricing or a special discount or free shipping. We also suggest creating a Crafty Cask Virtual Tasting Set on your order page to make it easy for guests to confidently buy the exact products we’re featuring with minimal thought or effort.
Can you host virtual events for my club members or guests alone?
Of course! This is a great way to engage your existing audience and get them to crack into that recent club shipment faster or ask them to buy a special tasting pack to join in on the event.
We take care of all of the event details so all you have to do is show up and have fun. Keep in mind that your promotions will have to work extra hard to generate attendees since these are just for your existing audience.
Contact us directly if you would like to pursue this option.
Will these continue after the pandemic is over?
Definitely! There is big, on-going opportunity for virtual tastings and this should definitely be a permanent tool in your marketing toolbox. They help makers reach more consumers more often, minimize the effects of seasonality and rising travel costs, and drive incremental online sales.
While also helping consumers get exposure to amazing craft alcohol in a more economical, effortless way, from the comfort of their home with the added benefit (over in-person visits) of guaranteed access to the actual maker.
All qualities that I appreciate
I know firsthand how much prep work, time and energy Suzanne and Evan put into these virtual tastings. They are proactive, organized, reliable, data-driven, and attentive to details. All qualities that I appreciate, and make me feel that they’ve got my back.
– Erstwhile Mezcal
You guys are doing a great thing
You guys are doing the greatest thing you could do right now…we’re learning in a new environment how we control our message. And our message is supposed to be about our fans. Keep educating people. Help me send the message about what we do, and who we are, and why we’re special. You guys are doing a great thing…thank you.
– Bear Republic Brewing Co.
Book a free 30 minute marketing support call
Grab 30 minutes with Suzanne directly to talk about your marketing ideas, frustrations, or needs to get real-time support. You can also use this time to learn more about our marketing consultations and services, listed below. We get it – sometimes it’s nice to talk to a human instead of interacting between screens. We agree, and we’d love to chat!